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Ecigwizard Leicester is a well-established sight on Granby Street in Leicester City centre, it is housed in a relatively modern block of shops and proudly stands out with its contrasting black and blue livery. A large pavement swingboard points to the entrance which has a friendly ‘Welcome’ message on its door – Joe and Vicki will always deliver on that message, offering a warm smile and a friendly greeting when you enter.

Joe and Vicki

Over and above the natural friendliness Joe and Vicki have, you will notice their clear experience as vapers and their obvious dedication to first class customer service.

Vicki is the most recent member of staff and has already proved her worth as a valuable asset to the shop by providing excellent service and her enthusiasm for vaping. In common with others that work for ECigWizard, she is an ex-smoker who has found the advantages and pleasures of vaping as an alternative to tobacco use – and is enthusiastic to share her knowledge with others. Prior to working with ECigWizard, Vicki was a dental nurse where she had the opportunity to notice the damage that can be caused to ones teeth and gums from a tobacco smoking habit.

Joe is one of the foremost retail managers employed by ECigWizard, he is dedicated and hardworking, both behind the counter and behind the scenes – ensuring that everything in the shop runs like clockwork and delivers a pleasant shopping experience for vapers. He has worked at the shop for over eight months in which time he has been able to apply his high standards to all aspects of the shop. He has also recently been on BBC Radio One being interviewed about ecigs at which time he was pleased to emphasise ECigWizard’s Under 18’s sales prohibition.

Joe and Vicki are both proud to supply the quality of goods that are available from ECigWizard and are scornful of some of the poorer quality ecig products that are sometimes sold elsewhere – customers need and deserve top quality e-liquids and reliable ecigs, most especially when first adopting vaping as a tobacco alternative.

ECigWizard Leicester

ECigWizard Leicester is quite a large retail space considering that it is selling relatively small items such as Starter kits, ecig batteries, clearomisers and e-liquids – but this space gives a pleasing open and airy ambience to the shop and allows for plenty of room for some home comforts for customer use.

As you enter through the door in the shop’s wide glass frontage you will see a big black sofa on your left with a couple of small coffee tables close by – this vaping lounge area also has a chilled water dispenser on hand. The walls on either side of the shop are bright blue which create a clean and fresh décor that stands out against the black rear wall which sports a matching blue Perspex ECigWizard Star logo.

The left wall has a wall mounted display cabinet and against the right wall there is a glass tower display – There is a 12 foot counter stretching along the rear of the shop incorporating an LED lit ecig display case.

The counter is also where the Flavour Station is located. With dozens of e-liquid set-up and waiting in Aspire clearomisers, displayed on numerous eGo holders – customers can sample the range of pleasing flavours on offer. ECigWizard Leicester’s range of e-liquids is focused on the excellent WizMix range but a selection of Vermillion River and Redwood Blend e-liquids are also represented. Joe and Vicki have eGo batteries at hand along with hygiene mouthpieces for your assurance and will be pleased to guide you to their most popular juices as well as their personal recommendations.

Visiting ECigWizard Leicester

ECigWizard Leicester is the sort of shop that one would feel happy to spend the whole day at, I was therefore pleased to have the opportunity to do just that.

Joe was gracious enough to allow me to chat with him about his shop and vaping in general, I was also able to serve behind the counter and see the well organised stock room and staff areas. Working at the shop even for just one day underlined the professional, friendly, customer service orientated impression that is evident on first entering the shop.

The shop is a busy one, situated just five minutes’ walk from the clock tower. Every customer that I had the pleasure of talking to was friendly, which I am assured is typical of their cliental. I enjoyed encouraging existing vapers to test out new e-liquid flavours but the greatest pleasure was in helping newbies find out how good ecigs are – smokers are often genuinely shocked how good ecigs are now, often their only previous experience has been with cig-a-likes, once they try the sort of second generation ecigs sold by ECigWizard you can see the realisation on their face that they have found the answer to leaving smoking in the past. It’s a great feeling!


Leicester is bigger than I had imagined, I have subsequently discovered that it is fact the tenth largest city in the UK, has the largest economy in the East Midlands, in 2008 was placed thirteenth in the retail shopping league of England and has a population of 330,000 residents.

Leicester’s history stretches back at least 2,000 years, to quote a paragraph from the excellent Wikipedia entry Unlike almost every other city in the UK, Leicester has retained a remarkable record of its past in buildings that still stand today. Ancient Roman pavements and baths remain in Leicester from its early settlement as Ratae Corieltauvorum, a Roman military outpost in a region inhabited by the Celtic Corieltauvi tribe. Following the demise of Roman society the early medieval Ratae Corieltauvorum is shrouded in obscurity, but when the settlement was captured by the Danes it became one of five fortified towns important to the Danelaw. The name “Leicester” is thought to derive from the words castra of the “Ligore”, meaning camp of the dwellers on the (river) Legro. Leicester appears in the Domesday Book as “Ledecestre”. Leicester continued to grow throughout the Early Modern period as a market town, although it was the Industrial Revolution that facilitated a process of rapid unplanned urbanisation in the area.’

Key Facts

Address – 129 Granby Street, LE1 6FD, Leicester

Phone – 0845 259 0429

Facebook page –

Open 9am – 6pm, Monday – Saturday


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